top of page
MU Strategic Communication Career Fair
"Level Up" Campaign
What do you do when you're asked to market the anxiety-provoking experience of a "career fair" to a group of college students? Make it a game of course!
The "Level Up" campaign was used to promote registration for the MU 2019 Strategic Communication Career Fest. Deliverables across digital, print, and video touch points encouraged our target audience to take the first step toward achieving their post grad goals by attending the various "Career Fest" events. Our campaign reached over 300 MU students and 38 agencies across the country.
campaign characters:
Our team won a Silver Student ADDY Award at the AAF-KC 2019 American Advertising Awards in Kansas City, MO for this campaign.
agency: MOJO Ad
role: graphic designer
campaign book (click to flip through):
1/16
registration teaser video:
event overview poster:
level #1: "what I wish I knew" event
What I Wish I Knew was an event that provided students an opportunity to listen to a panel of recent graduates talk about how they got their first job out of college with a Q&A session at the end. We referred to the event as "Level 1" and pushed messaging through print posters in the journalism school, email, and social media. We met our attendance goal and filled the event to capacity.
event poster:
social posts:
level #2: resume & portfolio workshop
The Resume and Portfolio Workshop is an opportunity for students to sign up for a resume and portfolio review session with qualified alumni. We referred to the event as "Level 2" and pushed messaging through print posters in the journalism school, email, and social media.
event poster:
social posts:
level #3: recruiter meet & greet
The Meet and Greet event takes place the night before the Career Fair. Students who sign up will get the chance to talk with the recruiters in a relaxed environment without any pressure or business talk. We referred to the event as "Level 3" and pushed messaging through print posters, email, and social media.
event poster:
what to wear video:
level #4: the career fest
The main event is the Career Fest itself. The final marketing push included posters, emails, social posts, and content targeted at recruiters/agencies. We had an incredibly successful event with over 300 students in attendance and almost 40 agencies from around the country.
event poster:
snapchat filter and AR lens:
AR lens demo:
recruiter-targeted content
save the date email attachment:
recruiter registration portal:
Sarah Seibert: Account Executive
Bri Amidei: Account Planner
Brooke Saharovici: PR Account Executive
Rachel Whitaker: Researcher
Mackenzie Kleinman: Media Planner
Caylin Willis: Digital Strategist
Lexie Winter: Content Manager
Kellen Renard: Copywriter
Brandon Graf: Art Director
Allie Greenspun: Graphic Designer
Emma Hardy: Video Producer
I was lucky to work with an incredible team of 11 people to create and execute this campaign.
meet the team
bottom of page